Starting an Inventive Business – Part 2

Entrepreneurs certainly set out intending for their company to profit when they aren’t around. That’s a direct result, however, of the prior work that invested in order to build systems. If you find yourself in such a position and you view yourself as an entrepreneur, you should ask yourself whether you have a scalable business or not. If you do, then you can call yourself an entrepreneur.

If it’s a business that only requires you and you alone, and you need to put in all of the work yourself, then you’re a freelancer. There isn’t a right answer in all of this. You can even choose a model to start with for your creative business and change it down the line.

Your industry

You want to be as specific as you can here. When you specialise, you’re more likely to capture a profitable audience, as well as enhance your reputation within that niche. Take a moment to think about your favourite entrepreneurs and artists. They each possess something that they’ve become known for. If you’re a graphic designer, for example, then you could specialise in marketing material or infographics.

If you’re a musician, it’s unlikely you that you’d release an album encompassing country, rap, and Jazz. If someone purchased your album on the back of the one country song they heard, that person would unlikely be very happy upon hearing the remainder of your album.

You can’t market to everyone and expect to be as successful as you could otherwise be if you chose a niche to target. Even Amazon started out as an online bookstore before they went on to sell anything and everything. Generally, people like to go to different businesses for specific products and services.

Research and plan

Find people who have proven that they can show others how to do what it is you’re trying to accomplish. This might not be your easiest task but look for people who teach various things. Don’t seek too many experts in one area as that could lead to confusion.

ideas for Market Research. Businessman thinking a business solution.

If you’re looking to be a freelancer, for example, find someone who can teach you about client generation. And settle on the one. If you’ve observed that they’ve been successful, that’s all you need.

Then find someone who is an expert in the very skill you want to be a freelancer in.  If you’re seeking to be an entrepreneur, find someone who can teach others how to validate an idea and scale a business.

Branding

Your branding is the personality of your business. Start by listing everything that you intend to do and any keywords that are relevant etc. Then generate a concise sentence that best describes your business.

Don’t worry about a logo at this point. That’s separate from branding. Yes, it’s an important step but it isn’t where you should start when creating your brand. Start by defying your brand until you’re happy with it and then you can move on to your logo.

When it does come time for you to focus on your logo, you’ll want to invest some quality time into its design. While you could pay someone at Fiverr.com to design one for very little, you shouldn’t expect quality. There are other sources, such as 99designs.com where you can create a competition for the best logo. As a creative, you’ll be able to spot a quality logo from a dud.

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